Title: 6 Easy Steps That Will Make Your Website a Lead-Gen Machine

How can you use digital marketing for lead generation and attract new customers? The design of your website directly affects how well you connect with potential customers and convert them into sales. Clean, well-organized content is critical; along with a compelling call-to-action that begins the connection process.

According to Salesforce, it takes an average of 6-8 marketing touch points to generate a sales lead. To build interest, high-quality and useful information should be front-and-center. In this workshop, we present six (6) steps to perfect your website for lead generation, resulting in more paying clients for your business.

You’ll learn how to:

• Use analytics to determine your best-selling products
• Design attention-grabbing landing pages
• Create a compelling call-to-action
• Build website resources for lead-generation (guides, webinars, e-books)
• Integrate email marketing and social media to stay in front of customers
• Make use of SEO, paid ads, and search engine marketing to drive website traffic

Digital marketing efforts are driven by both quantity and quality. Focusing on both the quality (your website / landing page user-experience) and quantity of leads (your inbound marketing efforts) will generate success. To make your website a lead generation machine, the six steps described in this workshop will help you reach that goal.

Recorded: October 6, 2022

About Michel:

Michel Ann Sharritt, Vice President and Co-founder of CueCamp and Situated Research, has over 30 years of experience in designing amazing user experiences across both websites and social media. Her background in behavioral psychology supports her understanding of users’ needs and goals while interacting with technology. She has a creative touch for designing amazing user experiences across websites and interactive media.

Michel has the creative ability to design marketing strategies for businesses of various sizes, using a combination of web design, interactive marketing, and social media. Her full-service marketing agency, CueCamp, is a strategic social media partner offering results-driven social media campaigns for businesses of all sizes. Focused on brand engagement and ROI, CueCamp designs comprehensive strategic marketing plans to elevate brand awareness using advanced marketing automation tools.

The post Video Recording: Michel Sharritt on Website Marketing Strategy appeared first on Naperville Business Network.

Title: How to Overcome Distraction and Gain Laser Focus

You’re at your desk intending to have a great day and you suddenly find yourself wondering how you ended up scrolling through social media. And what is it you’re actually WANTING to be working on anyway?

Evie will share her top 3 ways to avoid that scenario, stay focused, and cut out distractions.

Key Takeaways:

• Why your TEA (and its strength) is important
• Evie’s top tip for increasing your attention and energy
• The key to to-do lists that work for you

Recorded: April 7, 2022

About Evie:

Evie Burke helps women entrepreneurs put the plans and priorities behind their ideas and goals so they profit.

After earning a Bachelor of Science degree in Computer Science from North Central College, Evie worked as an Implementation Specialist supporting 100+ million-dollar companies. Evie’s now a Business Productivity Strategist, blogger, speaker, and the founder of One Insight Closer. Whether it’s project management, goal achieving, or those pesky to-do lists, Evie uses her analytical mind and calm presence to help others work less to accomplish more through private and group coaching.

The post Video Recording: Evie Burke on Overcoming Distraction appeared first on Naperville Business Network.

Title: 2022 Hiring Trends and Challenges

During this session, Stewart Nelson, Manager at LaSalle Network, will identify data collected from more than 250 business leaders on top hiring challenges they are facing as well hiring trends they anticipate for 2022.

Key Takeaways:

• Top challenges companies are facing in today’s strong employment market and how to overcome them
• What talent wants and how to incorporate this information into recruitment practices
• How to retain top talent amid today’s Great Resignation

Recorded: March 3, 2022

About Stewart:

Stewart Nelson is Manager at LaSalle Network, a national staffing, recruiting and culture firm that partners with companies across the country to help identify top talent, as well as works with thousands of job seekers to identify a role match. Prior to joining LaSalle, Stewart spent over 10 years at CareerBuilder, working within the staffing solutions category.

LaSalle Network has been recognized by more than 100 culture and revenue-based awards including, Fortune Magazine’s Best Workplaces in Chicago,” “Best Workplaces in Consulting & Professional Services,” a 12X honoree of Inc. magazine’s “Inc. 500/5000 Fastest-Growing Privately Held Companies in America,” 10X honoree of the Daily Herald Business Ledger’s “Best Places to Work in IL,” 7X Crain’s Chicago Business’ “Best Places to Work in Chicago,” among others.

The post Video Recording: Stewart Nelson on Hiring Trends & Challenges appeared first on Naperville Business Network.

Title: Ranking Your Business Higher in Google Search Using Content Marketing

When your clients look for you on Google, on what page do you rank? Does your business rank highly for the keywords that matter for your business, and your industry? Research shows that businesses that rank below the first page of results on Google only receive 0.78% of the clicks. In fact, the first five organic search results account for over 67% of all clicks.

In this talk, we’ll present ways to use keyword research and analyze competitors on Google, informing your content marketing strategy.

Key Takeaways:

• How to do competitor research
• Using Google Keyword Planner
• Following Industry Trends and Influencers
• How to set up Google My Business (local search)
• Search Engine Optimization (SEO) tips
• Setting up Google Ads (pay-per-click)

According to Internet Live Stats, around 3.5 billion searches are performed daily on Google, and ranking high for relevant content will drive business growth. A great content marketing strategy starts with competitor research to generate ideas for growth. In addition, finding areas missed by competitors allows you to carve out a niche and build business.

Your content marketing strategy should be at the core of your overall business strategy. In short, your content strategy will determine how well your overall marketing efforts work. This will determine how your business ranks on Google, and how well it can attract new customers.

Recorded: January 13, 2022

About Michel:

Michel Ann Sharritt, Vice President and Co-founder of CueCamp and Situated Research, has over 25 years of experience in designing amazing user experiences across both websites and social media. Her background in behavioral psychology supports her understanding of users’ needs and goals while interacting with technology. She has a creative touch for designing amazing user experiences across websites and interactive media.

Michel has the creative ability to design marketing strategies for businesses of various sizes, using a combination of web design, interactive marketing, and social media. Her full-service marketing agency, CueCamp, is a strategic social media partner offering results-driven social media campaigns for businesses of all sizes. Focused on brand engagement and ROI, CueCamp designs comprehensive strategic marketing plans to elevate brand awareness using advanced marketing automation tools.

The post Video Recording: Michel Sharritt on Raising Your Google Rank appeared first on Naperville Business Network.

Title: How to grow mental muscle to thrive in challenging times

We all know the importance of physical fitness, but how many of you are exercising your brain to improve your MENTAL fitness? If you’re familiar with the loud inner critic voice telling you something like “you aren’t good enough, smart enough, worthy enough, etc…” then chances are, you could use some time at the mind gym. With the right tools, you can actually weaken these negative thoughts and create new neural pathways that reroute your thinking using the positive side of your brain. It’s science-backed and has been used by hundreds of CEOs and their executive teams, world-class athletes and over 500K participants in 50 countries.

Key Takeaways:

• Learn about the 3 core muscles you could be working RIGHT NOW to increase your happiness and success
• Get to know the 10 pesky “characters” who are sabotaging your thoughts and feeding you lies (take the Saboteur Assessment here if you’d like a sneak peak before the session)
• See how any outcome or circumstance can be turned into a gift or opportunity
• Experience how you can command your mind to quiet down, decreasing reactiveness in any situation

Recorded: December 9, 2021

About Julie:

Julie Bronsteatter, CPC, PHR is a certified professional coach who is passionate about partnering with leaders to confidently take charge of their personal and professional lives. For her last 5 ½ years in corporate, Julie worked as an HR leader, executive coach and mentor within the entertainment and advertising space. Previous to that, she spent 10 years in advertising as an account manager. Julie’s motto is the ROI of a human being far outweighs the ROI of anything else in life. She embodies this principle every single day.

For a taste of Julie’s energetic personality, tune into her weekly LinkedIn video series “Walk My Talk,” which posts every Tuesday morning.

The post Video Recording: Julie Bronsteatter on Growing Mental Muscle appeared first on Naperville Business Network.

Title: Using Hashtag Research to Generate Content for Social Media Marketing

Engaging your audience on social media can be a daunting task for small businesses. Besides creating clever marketing, businesses need to research their audience to discover topics that are both interesting and engaging. When creating social media posts on Instagram, those containing a hashtag average 12.6% higher engagement than those without a hashtag. In addition, using certain hashtags can put your post in front of an audience that you are trying to target. So, how can you use hashtag research to find interesting topics to create highly engaging content for your target market?

Key Takeaways:

• Influencers and trending hashtags: following popular trends, influencers, and memes
• Custom-branded & product hashtags: how to build a following
• Competitor analysis: following hashtags that are relevant for your business / industry to track competitors
• Hashtag / keyword competitiveness, vs. popularity: popular hashtags vs niche hashtags for higher relevancy
• Tips for relevancy: using a handful of hashtags to keep posts from looking like spam, and making use of the comments section

In this workshop, you’ll learn some of the best ways to conduct hashtag research to encourage interaction. We present a list of guidelines to generate engaging Instagram posts that yield results. Also, you will learn how to identify potential influencers that matter for your business and industry, and ways to research competitors. The tips presented in this workshop will help you generate marketing content of higher relevancy for your target audience.

Recorded: November 4, 2021

About Michel:

Michel Ann Sharritt, Vice President and Co-founder of CueCamp and Situated Research, has over 25 years of experience in designing amazing user experiences across both websites and social media. Her background in behavioral psychology supports her understanding of users’ needs and goals while interacting with technology. She has a creative touch for designing amazing user experiences across websites and interactive media.

Michel has the creative ability to design marketing strategies for businesses of various sizes, using a combination of web design, interactive marketing, and social media. Her full-service marketing agency, CueCamp, is a strategic social media partner offering results-driven social media campaigns for businesses of all sizes. Focused on brand engagement and ROI, CueCamp designs comprehensive strategic marketing plans to elevate brand awareness using advanced marketing automation tools.

The post Video Recording: Michel Sharritt on Hashtag Research appeared first on Naperville Business Network.

Title: Ramp Up Your Revenue with Stories – Be the Guide and Make Your Customer the Hero

Stories in business are just as critical in conveying ideas as stories from our childhood. Your business has a unique story that will create emotion and attract your ideal customers to you. When you use story instead of only facts and figures, your ideas are easier to understand and remember, making you memorable and irresistible. Make your customers the hero of the story as you guide them to get what they want.

Key Takeaways:

• The three stories you need to tell to connect, persuade, and increase your revenue
• Emotion changes minds
• Your relevant stories to sell your ideas
• Four most important elements of story

Watch to learn how to stand out in your target market.

Recorded: July 8, 2021

About Valerie:

Valerie Fuson is a Certified Speaking Coach, Business Improv Trainer, and Podcast host of The Empowered Speaking Show. She is an Amazon best selling co-author of World Class Speaking In Action. She is a graduate of Second City Improv Training, and a Master of NLP. Valerie works with professionals who want to achieve high performance communication from boardroom to stage.

The post Video Recording: Valerie Fuson on Storytelling for Success appeared first on Naperville Business Network.

Title: Are You Presenting an Image of Success?

Everyone has heard the adage ‘What you see is what you get.’ When people look at you, what do they think they’re going to get? It’s up to you to define that.

Your image is the combination of your appearance, behavior, and communication. How we look, how we act, and how we speak determines our success both personally and professionally. From trustworthiness to work ethic, people draw conclusions about us based on what they see. Executives say that 93% of individuals’ promotions are determined by their appearance and image, and the difference that the ‘Beauty Advantage’ makes on your career can have you making up as much as 8% more money than your peers, or as much as 13% less. So how do you make sure you are on the right side of that gap?

Watch to learn the importance of your presentation, your image, and to learn some tips and tricks to improve your image to improve your life.

Recorded: June 3, 2021

About Molly:

Molly Barbino is a Certified Image Consultant and the Founder of Vulpine Image, a boutique Image Consultancy firm in the Naperville Area. Driven by her passion to help people find the confidence to be their best selves, she works with clients to define their personal stories, and helps them craft the masterpiece to match. Outside of work, Molly is currently pursuing an MBA through the University of Illinois and in her free time enjoys spending time with her three children and her family.

The post Video Recording: Molly Barbino on Creating a Professional Image appeared first on Naperville Business Network.

Title: How to Pivot to Sell in the New Economy

If you’re like many companies, you had big sales goals for 2020 and then Covid-19 happened, and your sales numbers took a major hit. In this high-impact session, you will learn how to:

• Quickly pivot your sales strategy so you can get your numbers back on track
• Keep yourself or your sales team motivated and focused on closing new business
• The one thing you need to convert more prospects into paying clients

Key Takeaways:

• Learn about the biggest mistake that keeps small businesses from being able to scale. This is even more important now
• Three processes you must have in place for yourself or your salespeople to succeed in the new economy
• How to put an end to rollercoaster revenue and create consistent results

Sales is the lifeblood of every company. However, sales is also the area that many CEOs, Presidents, and Business Owners struggle to streamline. All are welcome including members and non-members.

Recorded: April 8, 2021

About Mary:

Mary Lombardo is the Multi-million Dollar Sales Expert. While other speakers may talk about million-dollar deals, Lombardo uses her real-world experience and bold style to inspire and guide audiences full of CEOs, presidents, and other business leaders as they seek the path to the largest deals. A two-time winner of Salesperson of the Year and a member of the Million Dollar Club since 2007, Lombardo knows sales from the ground up. She speaks regularly, and unconventionally, on the skills and techniques required for quickly generating the highest possible sales revenue and landing the biggest deals.

Lombardo’s focus is on the right executive leadership, management tactics, and partnering to deliver those massive sales. Having served as VP of Sales for the largest edtech company in the world, she now consults with Fortune 500 CEOs and they count on her to help them lead their companies to strategically increase sales and build long term partnerships with customers. She also has a devoted fan base of sales managers and salespeople at companies like Blackboard, NCS Pearson, and Careerbuilder. These are the people who have succeeded by adopting her tactics and techniques.

Lombardo’s success as a sales leader is a demonstration of her ability to guide others to profitably produce sales. As someone who has personally generated more than $50 million in sales and drove multi-million-dollar growth at Evans Newton through her contributions, Lombardo is the leader and guide for anyone looking to grow their sales.

The post Video Recording: Mary Lombardo on Pivoting to Sell appeared first on Naperville Business Network.

Title: How to Find Your Wow, Now!

It’s not news we have to stand out from the crowd and be amazing, awesome and brilliant. But how do you do it? Join us to learn the ‘5 words’ that will explode your business, relationships, and leadership: and change your life.

It only takes 5 simple words to make a powerful difference in your business! I know it sounds hard to believe, but these 5 words may be the most important words that you’ve ever discovered. And once you know them, your life will never be the same. These 5 words will help you discover and define your own personal wow factor. That same factor that will help you increase your work performance and productivity, your management, your leadership, your relationships, and really feel confident, solid and grounded to bring your best self.

Key Takeaways:

1. Receive instant acknowledgement and recognition for who you are in the world
2. Learn how to begin showing up powerfully in you jobs, relationships (and in your life) and become more attractive, interesting and compelling
3. Begin to stand out from the ever growing run-of-the-mill and dime-a-dozen employees, companies and business owners: make your work flow, become more productive, more positive, more proactive
4. Have a fun, simple and powerful exercise to share with friends, employees and coworkers so they can find their own wow factor
5. Transform your marketing, sales, and customer relations to make a profound difference and your life a little bit easier and a bit more effortless

This foundational work is critical to all everyone who is looking to truly make a difference in their lives—impact their jobs in a powerful and productive way, increase their relationships, and overall find the ease in their lives.

Recorded: March 4, 2021

About Ben:

Ben Dooley has helped thousands of people, businesses owners, entrepreneurs and leaders of all types connect with their passion, rekindle their fire, solidify their focus, feel alive again, and move forward with clarity and purpose. His past experiences as a waiter, writer, actor, director, circus clown, and just about every temp and office job in town, along with top training in the coaching and leadership field, have provided him with an arsenal of powerful coaching and leadership tools to benefit his clients.

As one of less than 1100 Master Certified Coaches in the world, he specializes in helping left-brain thinkers access their creativity, and right-brain thinkers harness their focus and goals, while tapping both sides into their full potential, leveraging their current strengths and transforming their limitations into assets to develop deep and unshakable confidence, power, and success. His clients all over the world discover their work/life balance, increase their positivity and productivity in the workplace, find new and ideal jobs or relationships, streamline their processes and systems, and step fully into their leadership.

The post Video Recording: Ben Dooley on Finding Your Best Self appeared first on Naperville Business Network.