Title: Ranking Your Business Higher in Google Search Using Content Marketing

When your clients look for you on Google, on what page do you rank? Does your business rank highly for the keywords that matter for your business, and your industry? Research shows that businesses that rank below the first page of results on Google only receive 0.78% of the clicks. In fact, the first five organic search results account for over 67% of all clicks.

In this talk, we’ll present ways to use keyword research and analyze competitors on Google, informing your content marketing strategy.

Key Takeaways:

• How to do competitor research
• Using Google Keyword Planner
• Following Industry Trends and Influencers
• How to set up Google My Business (local search)
• Search Engine Optimization (SEO) tips
• Setting up Google Ads (pay-per-click)

According to Internet Live Stats, around 3.5 billion searches are performed daily on Google, and ranking high for relevant content will drive business growth. A great content marketing strategy starts with competitor research to generate ideas for growth. In addition, finding areas missed by competitors allows you to carve out a niche and build business.

Your content marketing strategy should be at the core of your overall business strategy. In short, your content strategy will determine how well your overall marketing efforts work. This will determine how your business ranks on Google, and how well it can attract new customers.

Recorded: January 13, 2022

About Michel:

Michel Ann Sharritt, Vice President and Co-founder of CueCamp and Situated Research, has over 25 years of experience in designing amazing user experiences across both websites and social media. Her background in behavioral psychology supports her understanding of users’ needs and goals while interacting with technology. She has a creative touch for designing amazing user experiences across websites and interactive media.

Michel has the creative ability to design marketing strategies for businesses of various sizes, using a combination of web design, interactive marketing, and social media. Her full-service marketing agency, CueCamp, is a strategic social media partner offering results-driven social media campaigns for businesses of all sizes. Focused on brand engagement and ROI, CueCamp designs comprehensive strategic marketing plans to elevate brand awareness using advanced marketing automation tools.

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Title: The Power of Storytelling to Your Organization’s Culture, Growth and Innovation

The way you tell the story of your business or organization is all that matters to your customer. Today, customers want to be more engaged with the companies in which they do business and the organizations that they support. The story is the reason they buy or donate. It is what they will share with friends and family when asked about where they purchased or what causes to do they support.

The trick is that not everyone knows how to tell their story well across all platforms. This is where Jennifer comes in to walk you through finding your story and telling it appropriately and consistently for brand building.

Recorded: July 9, 2020

About Jennifer Fortney:

Consistently named one of the top 25 PR agencies in Chicago, Jennifer Fortney is President of Cascade Communications, a boutique, virtual Story Agency launched in 2001, and author of “Pitched: A Simple DIY Guide to Public Relations for Small Businesses”. In her 20+ year career in PR and marketing communications, Jennifer has supported major national brands along with countless small business and startups across the U.S and globally, generating millions of media impressions. A Journalism major from The University of Kansas, she wrote broadcast news, worked in broadcast and sports marketing and at corporate PR agencies. She is a speaker, guest lecturer and was the PR Instructor at SCORE Chicago for 5 years. Jennifer was a regular expert contributor to NBCChicago.com “Inc. Well”, and currently contributes to several small business and startup media outlets. www.CascadeComms.com

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Are you a small business owner trying to build your following and your list? Are you ready to create a clear, compelling voice for your business, that magnetically draws ideal prospects to you? If you are struggling to find followers and build your presence, no matter the amount of marketing and outreach you do, it could simply be because this key foundational piece is missing.

This foundational piece is most often skipped over when beginning a business – crafting a compelling brand identity that connects with your target audience. Once you get this step right, you will be positioned as the go-to expert in your niche, and you will attract ideal clients with much less effort.

Recorded: June 4, 2020

About Tammy Cook:

Tammy Cook is a lively speaker who keeps audiences entertained… while providing some very effective tips in the process! Tammy is the anti-procrastination coach for creatives. Tammy helps scattered and overwhelmed multi-talented people, whom she calls “Renaissance Minds,” successfully juggle responsibilities and achieve goals by improving their focus, time management, and organizational skills.

Tammy’s professional background includes an associate’s degree in psychology, a bachelor’s degree in business administration, certification from IPEC coaching school, and a Professional Certified Coach (PCC) designation from the International Coach Federation. She served on the board of the Chicago Coach Federation for 3 years.

Tammy’s quirky humor and valuable expertise combine seamlessly to provide a lively and worthwhile presentation.

The post Video Recording: Tammy Cook on Creating a Compelling Personal Brand appeared first on Naperville Business Network.