Title: Using Hashtag Research to Generate Content for Social Media Marketing

Engaging your audience on social media can be a daunting task for small businesses. Besides creating clever marketing, businesses need to research their audience to discover topics that are both interesting and engaging. When creating social media posts on Instagram, those containing a hashtag average 12.6% higher engagement than those without a hashtag. In addition, using certain hashtags can put your post in front of an audience that you are trying to target. So, how can you use hashtag research to find interesting topics to create highly engaging content for your target market?

Key Takeaways:

• Influencers and trending hashtags: following popular trends, influencers, and memes
• Custom-branded & product hashtags: how to build a following
• Competitor analysis: following hashtags that are relevant for your business / industry to track competitors
• Hashtag / keyword competitiveness, vs. popularity: popular hashtags vs niche hashtags for higher relevancy
• Tips for relevancy: using a handful of hashtags to keep posts from looking like spam, and making use of the comments section

In this workshop, you’ll learn some of the best ways to conduct hashtag research to encourage interaction. We present a list of guidelines to generate engaging Instagram posts that yield results. Also, you will learn how to identify potential influencers that matter for your business and industry, and ways to research competitors. The tips presented in this workshop will help you generate marketing content of higher relevancy for your target audience.

Recorded: November 4, 2021

About Michel:

Michel Ann Sharritt, Vice President and Co-founder of CueCamp and Situated Research, has over 25 years of experience in designing amazing user experiences across both websites and social media. Her background in behavioral psychology supports her understanding of users’ needs and goals while interacting with technology. She has a creative touch for designing amazing user experiences across websites and interactive media.

Michel has the creative ability to design marketing strategies for businesses of various sizes, using a combination of web design, interactive marketing, and social media. Her full-service marketing agency, CueCamp, is a strategic social media partner offering results-driven social media campaigns for businesses of all sizes. Focused on brand engagement and ROI, CueCamp designs comprehensive strategic marketing plans to elevate brand awareness using advanced marketing automation tools.

The post Video Recording: Michel Sharritt on Hashtag Research appeared first on Naperville Business Network.

Title: Are You Presenting an Image of Success?

Everyone has heard the adage ‘What you see is what you get.’ When people look at you, what do they think they’re going to get? It’s up to you to define that.

Your image is the combination of your appearance, behavior, and communication. How we look, how we act, and how we speak determines our success both personally and professionally. From trustworthiness to work ethic, people draw conclusions about us based on what they see. Executives say that 93% of individuals’ promotions are determined by their appearance and image, and the difference that the ‘Beauty Advantage’ makes on your career can have you making up as much as 8% more money than your peers, or as much as 13% less. So how do you make sure you are on the right side of that gap?

Watch to learn the importance of your presentation, your image, and to learn some tips and tricks to improve your image to improve your life.

Recorded: June 3, 2021

About Molly:

Molly Barbino is a Certified Image Consultant and the Founder of Vulpine Image, a boutique Image Consultancy firm in the Naperville Area. Driven by her passion to help people find the confidence to be their best selves, she works with clients to define their personal stories, and helps them craft the masterpiece to match. Outside of work, Molly is currently pursuing an MBA through the University of Illinois and in her free time enjoys spending time with her three children and her family.

The post Video Recording: Molly Barbino on Creating a Professional Image appeared first on Naperville Business Network.

Title: Top Soft Skills for Success Today

Understanding “Soft skills” can be challenging. Perhaps some think of the term as a special ability that enables good communication. Others view soft skills as approaches to handling difficult situations. Actually, soft skills include all of the above and more! This presentation will offer the audience a clearer understanding of the important soft skills needed to successfully lead and organizations and initiatives today.

Goals and Objectives of this Session:

• Discuss how soft skills are important to success within an organization
• Highlight the top soft skills research shows everyone should have in the workplace
• Provide an overview of how to apply soft skills and in learning to relate more effectively to with others
• Apply soft skills to specific management situations that can be applied right away!

Recorded: September 3, 2020

About Bette:

Bette Lawrence-Water is Principal Consultant with Spectrum Strategic Solutions, and is President of the AIM Center for Independent Living in Downers Grove, IL. She is an author, lecturer, and professional speaker with more than 25 years specializing in leadership, interpersonal communication, conflict management, and personal development. Since 2014, she shared her skills and leadership talents through international lectures and workshops. Her story includes local, national and international initiatives bringing better health to over 1.2 million people.She has presented to audiences worldwide, most recently in Ghana and Asia. Her welcoming and engaging style helps people analyze issues, uncover solutions, improve communication, and strengthen skills to foster civility, respect, collaboration–and wonder! She holds an MS degree in Managerial Leadership from National-Lewis University.

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Title: Communicating with the 5 Generations at Work

Our culture is diverse in age, heritage, gender, etc. This workshop will provide insight to help bridge the gaps around generational diversity. Whether you are a solo business owner, large company, or any point in between, we hope to help you being to change the way you view your business world.

There is a great generational divide that exists in our culture which began around 2011. This causes confusion, conflict, productivity challenges, marketing/advertising issues, customer retention challenges, leadership and management gaps, and loss in revenue/profitability. How can we manage these gaps and even more importantly, use them to our advantage?

Recorded: August 6, 2020

About Mary Erlain:

Mary Erlain is the founder of Peak Development Strategies. She believes an organization’s foundation is their people – the employees, management and owners. She is a published author of business books. Her most recent books address the opportunities and challenges of the multi-generational workforce. Generational diversity is a root cause of many of the problems in business today that effect growth, productivity, and profitability. Mary says, “As the constraints of doing business ease due to the pandemic, DON’T FORGET YOUR PEOPLE.” She believes that a culture needs to be rebuilt in order for a business to sustain itself going forward.

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