Title: 6 Easy Steps That Will Make Your Website a Lead-Gen Machine

How can you use digital marketing for lead generation and attract new customers? The design of your website directly affects how well you connect with potential customers and convert them into sales. Clean, well-organized content is critical; along with a compelling call-to-action that begins the connection process.

According to Salesforce, it takes an average of 6-8 marketing touch points to generate a sales lead. To build interest, high-quality and useful information should be front-and-center. In this workshop, we present six (6) steps to perfect your website for lead generation, resulting in more paying clients for your business.

You’ll learn how to:

• Use analytics to determine your best-selling products
• Design attention-grabbing landing pages
• Create a compelling call-to-action
• Build website resources for lead-generation (guides, webinars, e-books)
• Integrate email marketing and social media to stay in front of customers
• Make use of SEO, paid ads, and search engine marketing to drive website traffic

Digital marketing efforts are driven by both quantity and quality. Focusing on both the quality (your website / landing page user-experience) and quantity of leads (your inbound marketing efforts) will generate success. To make your website a lead generation machine, the six steps described in this workshop will help you reach that goal.

Recorded: October 6, 2022

About Michel:

Michel Ann Sharritt, Vice President and Co-founder of CueCamp and Situated Research, has over 30 years of experience in designing amazing user experiences across both websites and social media. Her background in behavioral psychology supports her understanding of users’ needs and goals while interacting with technology. She has a creative touch for designing amazing user experiences across websites and interactive media.

Michel has the creative ability to design marketing strategies for businesses of various sizes, using a combination of web design, interactive marketing, and social media. Her full-service marketing agency, CueCamp, is a strategic social media partner offering results-driven social media campaigns for businesses of all sizes. Focused on brand engagement and ROI, CueCamp designs comprehensive strategic marketing plans to elevate brand awareness using advanced marketing automation tools.

The post Video Recording: Michel Sharritt on Website Marketing Strategy appeared first on Naperville Business Network.

Title: Ranking Your Business Higher in Google Search Using Content Marketing

When your clients look for you on Google, on what page do you rank? Does your business rank highly for the keywords that matter for your business, and your industry? Research shows that businesses that rank below the first page of results on Google only receive 0.78% of the clicks. In fact, the first five organic search results account for over 67% of all clicks.

In this talk, we’ll present ways to use keyword research and analyze competitors on Google, informing your content marketing strategy.

Key Takeaways:

• How to do competitor research
• Using Google Keyword Planner
• Following Industry Trends and Influencers
• How to set up Google My Business (local search)
• Search Engine Optimization (SEO) tips
• Setting up Google Ads (pay-per-click)

According to Internet Live Stats, around 3.5 billion searches are performed daily on Google, and ranking high for relevant content will drive business growth. A great content marketing strategy starts with competitor research to generate ideas for growth. In addition, finding areas missed by competitors allows you to carve out a niche and build business.

Your content marketing strategy should be at the core of your overall business strategy. In short, your content strategy will determine how well your overall marketing efforts work. This will determine how your business ranks on Google, and how well it can attract new customers.

Recorded: January 13, 2022

About Michel:

Michel Ann Sharritt, Vice President and Co-founder of CueCamp and Situated Research, has over 25 years of experience in designing amazing user experiences across both websites and social media. Her background in behavioral psychology supports her understanding of users’ needs and goals while interacting with technology. She has a creative touch for designing amazing user experiences across websites and interactive media.

Michel has the creative ability to design marketing strategies for businesses of various sizes, using a combination of web design, interactive marketing, and social media. Her full-service marketing agency, CueCamp, is a strategic social media partner offering results-driven social media campaigns for businesses of all sizes. Focused on brand engagement and ROI, CueCamp designs comprehensive strategic marketing plans to elevate brand awareness using advanced marketing automation tools.

The post Video Recording: Michel Sharritt on Raising Your Google Rank appeared first on Naperville Business Network.

Title: Using Hashtag Research to Generate Content for Social Media Marketing

Engaging your audience on social media can be a daunting task for small businesses. Besides creating clever marketing, businesses need to research their audience to discover topics that are both interesting and engaging. When creating social media posts on Instagram, those containing a hashtag average 12.6% higher engagement than those without a hashtag. In addition, using certain hashtags can put your post in front of an audience that you are trying to target. So, how can you use hashtag research to find interesting topics to create highly engaging content for your target market?

Key Takeaways:

• Influencers and trending hashtags: following popular trends, influencers, and memes
• Custom-branded & product hashtags: how to build a following
• Competitor analysis: following hashtags that are relevant for your business / industry to track competitors
• Hashtag / keyword competitiveness, vs. popularity: popular hashtags vs niche hashtags for higher relevancy
• Tips for relevancy: using a handful of hashtags to keep posts from looking like spam, and making use of the comments section

In this workshop, you’ll learn some of the best ways to conduct hashtag research to encourage interaction. We present a list of guidelines to generate engaging Instagram posts that yield results. Also, you will learn how to identify potential influencers that matter for your business and industry, and ways to research competitors. The tips presented in this workshop will help you generate marketing content of higher relevancy for your target audience.

Recorded: November 4, 2021

About Michel:

Michel Ann Sharritt, Vice President and Co-founder of CueCamp and Situated Research, has over 25 years of experience in designing amazing user experiences across both websites and social media. Her background in behavioral psychology supports her understanding of users’ needs and goals while interacting with technology. She has a creative touch for designing amazing user experiences across websites and interactive media.

Michel has the creative ability to design marketing strategies for businesses of various sizes, using a combination of web design, interactive marketing, and social media. Her full-service marketing agency, CueCamp, is a strategic social media partner offering results-driven social media campaigns for businesses of all sizes. Focused on brand engagement and ROI, CueCamp designs comprehensive strategic marketing plans to elevate brand awareness using advanced marketing automation tools.

The post Video Recording: Michel Sharritt on Hashtag Research appeared first on Naperville Business Network.

Social Media Marketing: Using Analytics to Boost ROI

For many business owners, the thought of investing large amounts of money into marketing is a risky proposition: feeling as if one is throwing money into a black hole and hoping that something good comes out of it. Rather than hoping or praying, doing some solid market research can help design marketing solutions that are guaranteed to work, with a positive ROI.

How can social media help? It can serve as a means of interacting with your customers to gather feedback and offer things of interest. Social media provides a unique way to start conversations with customers and promote your business.

Topics:

• Asking / observing WHY people use your product or service
  • Learn about perceived strengths and weaknesses (SWOT analysis) in comparison to direct competitors
• Creating goals for marketing campaigns
  • Setting realistic targets to hit within a time frame, which can be quantified
• Crafting marketing that addresses the specific needs of your customers
  • Using customer feedback to craft custom ads that match their interests
  • Marketing can target business strengths/opportunities, or negate weaknesses/threats
  • Creating A/B marketing strategies to achieve the best results in future campaigns
  • Using social media platforms of highest relevance to your business and marketing objectives
• Measuring success and ROI
  • Determine whether the marketing campaign had a significant impact on the business
  • Compare A/B tests, inform the design of future marketing efforts
  • Calculate the return on marketing efforts/dollars spent (ROI)

Rather than discussing current trends, this talk focuses on the growing your business through the creation of targeted marketing that is based on data, from the customers themselves. In addition, quantifying the ROI of marketing efforts can inform the design of future marketing campaigns. Join us at this interactive talk to learn how to make the most of your marketing efforts and bring your business new customers.

This month we have our very own Michel Ann Sharritt as our guest speaker. Michel is the owner and Vice President of CueCamp and Situated Research, which are both located in Naperville. Michel has the creative ability to market businesses with new media, done successfully at both CueCamp and Situated Research, using a combination of web design, interactive marketing, and social media. Michel has been working with clients on their marketing strategies for over 20 years now and speaks frequently on this topic.

We look forward to you joining us for breakfast, networking, and an opportunity to grow your business.

To attend, buy a ticket at Eventbrite:

* Tickets at door are $35. Tickets are non-transferable & non-refundable.
* Bring plenty of business cards!

The post Nov. 1 Networking Breakfast: Using Social Media Marketing Analytics to Boost ROI appeared first on Naperville Business Network.