Title: 6 Easy Steps That Will Make Your Website a Lead-Gen Machine

How can you use digital marketing for lead generation and attract new customers? The design of your website directly affects how well you connect with potential customers and convert them into sales. Clean, well-organized content is critical; along with a compelling call-to-action that begins the connection process.

According to Salesforce, it takes an average of 6-8 marketing touch points to generate a sales lead. To build interest, high-quality and useful information should be front-and-center. In this workshop, we present six (6) steps to perfect your website for lead generation, resulting in more paying clients for your business.

You’ll learn how to:

• Use analytics to determine your best-selling products
• Design attention-grabbing landing pages
• Create a compelling call-to-action
• Build website resources for lead-generation (guides, webinars, e-books)
• Integrate email marketing and social media to stay in front of customers
• Make use of SEO, paid ads, and search engine marketing to drive website traffic

Digital marketing efforts are driven by both quantity and quality. Focusing on both the quality (your website / landing page user-experience) and quantity of leads (your inbound marketing efforts) will generate success. To make your website a lead generation machine, the six steps described in this workshop will help you reach that goal.

Recorded: October 6, 2022

About Michel:

Michel Ann Sharritt, Vice President and Co-founder of CueCamp and Situated Research, has over 30 years of experience in designing amazing user experiences across both websites and social media. Her background in behavioral psychology supports her understanding of users’ needs and goals while interacting with technology. She has a creative touch for designing amazing user experiences across websites and interactive media.

Michel has the creative ability to design marketing strategies for businesses of various sizes, using a combination of web design, interactive marketing, and social media. Her full-service marketing agency, CueCamp, is a strategic social media partner offering results-driven social media campaigns for businesses of all sizes. Focused on brand engagement and ROI, CueCamp designs comprehensive strategic marketing plans to elevate brand awareness using advanced marketing automation tools.

The post Video Recording: Michel Sharritt on Website Marketing Strategy appeared first on Naperville Business Network.

Title: How to Pivot to Sell in the New Economy

If you’re like many companies, you had big sales goals for 2020 and then Covid-19 happened, and your sales numbers took a major hit. In this high-impact session, you will learn how to:

• Quickly pivot your sales strategy so you can get your numbers back on track
• Keep yourself or your sales team motivated and focused on closing new business
• The one thing you need to convert more prospects into paying clients

Key Takeaways:

• Learn about the biggest mistake that keeps small businesses from being able to scale. This is even more important now
• Three processes you must have in place for yourself or your salespeople to succeed in the new economy
• How to put an end to rollercoaster revenue and create consistent results

Sales is the lifeblood of every company. However, sales is also the area that many CEOs, Presidents, and Business Owners struggle to streamline. All are welcome including members and non-members.

Recorded: April 8, 2021

About Mary:

Mary Lombardo is the Multi-million Dollar Sales Expert. While other speakers may talk about million-dollar deals, Lombardo uses her real-world experience and bold style to inspire and guide audiences full of CEOs, presidents, and other business leaders as they seek the path to the largest deals. A two-time winner of Salesperson of the Year and a member of the Million Dollar Club since 2007, Lombardo knows sales from the ground up. She speaks regularly, and unconventionally, on the skills and techniques required for quickly generating the highest possible sales revenue and landing the biggest deals.

Lombardo’s focus is on the right executive leadership, management tactics, and partnering to deliver those massive sales. Having served as VP of Sales for the largest edtech company in the world, she now consults with Fortune 500 CEOs and they count on her to help them lead their companies to strategically increase sales and build long term partnerships with customers. She also has a devoted fan base of sales managers and salespeople at companies like Blackboard, NCS Pearson, and Careerbuilder. These are the people who have succeeded by adopting her tactics and techniques.

Lombardo’s success as a sales leader is a demonstration of her ability to guide others to profitably produce sales. As someone who has personally generated more than $50 million in sales and drove multi-million-dollar growth at Evans Newton through her contributions, Lombardo is the leader and guide for anyone looking to grow their sales.

The post Video Recording: Mary Lombardo on Pivoting to Sell appeared first on Naperville Business Network.