Title: Ramp Up Your Revenue with Stories – Be the Guide and Make Your Customer the Hero

Stories in business are just as critical in conveying ideas as stories from our childhood. Your business has a unique story that will create emotion and attract your ideal customers to you. When you use story instead of only facts and figures, your ideas are easier to understand and remember, making you memorable and irresistible. Make your customers the hero of the story as you guide them to get what they want.

Key Takeaways:

• The three stories you need to tell to connect, persuade, and increase your revenue
• Emotion changes minds
• Your relevant stories to sell your ideas
• Four most important elements of story

Watch to learn how to stand out in your target market.

Recorded: July 8, 2021

About Valerie:

Valerie Fuson is a Certified Speaking Coach, Business Improv Trainer, and Podcast host of The Empowered Speaking Show. She is an Amazon best selling co-author of World Class Speaking In Action. She is a graduate of Second City Improv Training, and a Master of NLP. Valerie works with professionals who want to achieve high performance communication from boardroom to stage.

The post Video Recording: Valerie Fuson on Storytelling for Success appeared first on Naperville Business Network.

Title: The Power of Storytelling to Your Organization’s Culture, Growth and Innovation

The way you tell the story of your business or organization is all that matters to your customer. Today, customers want to be more engaged with the companies in which they do business and the organizations that they support. The story is the reason they buy or donate. It is what they will share with friends and family when asked about where they purchased or what causes to do they support.

The trick is that not everyone knows how to tell their story well across all platforms. This is where Jennifer comes in to walk you through finding your story and telling it appropriately and consistently for brand building.

Recorded: July 9, 2020

About Jennifer Fortney:

Consistently named one of the top 25 PR agencies in Chicago, Jennifer Fortney is President of Cascade Communications, a boutique, virtual Story Agency launched in 2001, and author of “Pitched: A Simple DIY Guide to Public Relations for Small Businesses”. In her 20+ year career in PR and marketing communications, Jennifer has supported major national brands along with countless small business and startups across the U.S and globally, generating millions of media impressions. A Journalism major from The University of Kansas, she wrote broadcast news, worked in broadcast and sports marketing and at corporate PR agencies. She is a speaker, guest lecturer and was the PR Instructor at SCORE Chicago for 5 years. Jennifer was a regular expert contributor to NBCChicago.com “Inc. Well”, and currently contributes to several small business and startup media outlets. www.CascadeComms.com

The post Video Recording: Jennifer Fortney on The Power of Storytelling appeared first on Naperville Business Network.