Situated Research is a company that helps businesses make better products and services by focusing on the needs of the people who use them. They use a process called user-centered design, which means they prioritize the experiences and opinions of the people who will be using the product or service.
One of the ways that Situated Research does this is by conducting what’s called “contextual research.” This means that they observe and interact with users in their natural environment. By seeing how people actually use a product or service in their everyday lives, they can gain insights that might not be apparent in a laboratory or other controlled setting.
Situated Research offers a range of different research services, including things like user interviews, usability testing, diary studies, and ethnographic research. What all of these have in common is that they’re designed to help businesses understand how people actually use their products and services, and what they think and feel about them.
When a business works with Situated Research, they’ll start by discussing their research goals and needs. Then, Situated Research will design a custom research plan that’s tailored to those goals. This might involve things like selecting a specific group of users to focus on, or coming up with a list of specific research questions to answer.
Ultimately, Situated Research’s goal is to provide businesses with actionable insights that they can use to make better decisions about product design and development. By focusing on what people actually need and want, businesses can create products and services that are more useful, more usable, and more likely to succeed in the marketplace.