Video Recording: Michel Sharritt on Hashtag Research

Title: Using Hashtag Research to Generate Content for Social Media Marketing

Engaging your audience on social media can be a daunting task for small businesses. Besides creating clever marketing, businesses need to research their audience to discover topics that are both interesting and engaging. When creating social media posts on Instagram, those containing a hashtag average 12.6% higher engagement than those without a hashtag. In addition, using certain hashtags can put your post in front of an audience that you are trying to target. So, how can you use hashtag research to find interesting topics to create highly engaging content for your target market?

Key Takeaways:

  • Influencers and trending hashtags: following popular trends, influencers, and memes
  • Custom-branded & product hashtags: how to build a following
  • Competitor analysis: following hashtags that are relevant for your business / industry to track competitors
  • Hashtag / keyword competitiveness, vs. popularity: popular hashtags vs niche hashtags for higher relevancy
  • Tips for relevancy: using a handful of hashtags to keep posts from looking like spam, and making use of the comments section

In this workshop, you’ll learn some of the best ways to conduct hashtag research to encourage interaction. We present a list of guidelines to generate engaging Instagram posts that yield results. Also, you will learn how to identify potential influencers that matter for your business and industry, and ways to research competitors. The tips presented in this workshop will help you generate marketing content of higher relevancy for your target audience.

Recorded: November 4, 2021

About Michel:

Michel Ann Sharritt, Vice President and Co-founder of CueCamp and Situated Research, has over 25 years of experience in designing amazing user experiences across both websites and social media. Her background in behavioral psychology supports her understanding of users’ needs and goals while interacting with technology. She has a creative touch for designing amazing user experiences across websites and interactive media.

Michel has the creative ability to design marketing strategies for businesses of various sizes, using a combination of web design, interactive marketing, and social media. Her full-service marketing agency, CueCamp, is a strategic social media partner offering results-driven social media campaigns for businesses of all sizes. Focused on brand engagement and ROI, CueCamp designs comprehensive strategic marketing plans to elevate brand awareness using advanced marketing automation tools.

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